People go crazy on Black Friday, buying things they really want, but also several items they do not need at all.
Based on that insight and on the 80% discounts at Mercado Livre's Black Friday, we created 3 films about a guy trying to execute his daily tasks but showing serious symptoms of disturbing thoughts.
On digital, crazy cuts were spread through social channels and transformed in awareness banners for display media.
Plax Ice GlacialINTEGRATED CAMPAIGN / Latam
Banco Next - Portabilidade de SalárioDIGITAL CAMPAIGN
Luminous White XDDIGITAL CAMPAIGN / Latam
Bem Mais Seguro - Xii AmigaINTEGRATED CAMPAIGN / Brazil
Colgate - Sensitivity ChallengeDIGITAL CAMPAIGN / Latam
Bradesco - Dia das Mães #mulheresprafrenteDIGITAL / Brazil
COLGATE / Total EquityDigital Campaign
Mercado Livre - Disturbing Black FridayIntegrated Campaign
LENOVO BetaSchoolDigital Campaign
Colgate Sensitive - Food PornDigital Campaign
Colgate TandyProject type