The story of a guy who got a little push to get to his crush. 
On the TVC version, Mr. Plax, performed by Mauricio Meirelles, is a common guy who perceives the lack of confidence of the main character and offers him a bottle of Plax Ice Glacial as a little help to get to his crush.

On digital, we explore the point of view of the girl who is the crush of the TVC main character.
The movie has two endings, depending on user behavior.

Below is the full movie and, right after, the two ending versions.

On Facebook & Instagram, several cuts to tell the story of the all the characters.

And Facebook posts deliver the product benefit.

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