Integrated Campaign

People go crazy on Black Friday, buying things they really want,  but also several items they do not need at all. 
Based on that insight and on the 80% discounts at Mercado Livre's Black Friday, we created 3 films about a guy trying to execute his daily tasks but showing serious symptoms of disturbing thoughts.  

On digital, crazy cuts were spread through social channels and transformed in awareness banners for display media.

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