A digital campaign turning a funny TVC and a techy product demo into an emotional challenge with cooking experts: Edu Guedes for Brazil and Maru Botana for other Latam countries. Both actually suffer from teeth sensitivity triggered by their favorite dishes and also their work as both are famous pastry and ice cream chefs.
Several cuts exploring their facial expressions and the structure of the challenge added some tension all through their own social channels starting a genuine conversation about sensitivity among foodies.
Check out the Brazilian version of the funny TVC below
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